Royal Enfield announces partnership with Helmets For India
Royal Enfield is adding another organisation to its list of collaborations and partnerships, with a focus on providing merchandise and riding gear to promote road safety. This time, the motorcycle manufacturer has partnered with Helmets For India, a non-profit organization founded by Niels-Peter Jansen in 2018. Royal Enfield and Helmets for India are in a bid to not just increase awareness and promote road safety in India, but also change the way we look at it.
To help change the way we look at road safety and community awareness, Royal Enfield and Helmets For India have brought together a group of 25 artists from all over the world, who will create some unique artwork and graffiti on helmets, which will then showcased across all social media platforms of Royal Enfield and the Helmets For India website. These helmets will be auctioned off along with 30 other helmets that were showcased last year, the earnings of which will be donated entirely to a child rehabilitation centre for the treatment of children who have suffered head injuries in road accidents.
B. Govindarajan, Executive Director, Royal Enfield, said “Nurturing a culture of safe riding among enthusiasts has been a significant aspect of building the pure motorcycling experience for us at Royal Enfield. Awareness towards road safety, ensuring the adoption of the right kind of riding gear, and most importantly, helmet safety have been key pillars of this objective. Helmets For India is a unique initiative inspiring riders by positioning and showcasing helmets as an extension of their personality in addition to being a critical safety gear. This worked well with our own ethos of motorcycling being a means of self-expression and we are very happy to be partnering with Niels and Helmets For India.”
Niels-Peter Jensen, Founder, Helmets For India said, ”Helmets For India is a passionate endeavour born out of a cause which has become very close to me over the last few years. Lack of awareness on road safety contributes to a significant loss of lives in India every year. At Helmets For India, we are working towards creating exciting and engaging avenues to educate the riding community about the importance of road safety and adoption of helmets. We are excited and delighted to partner with a global motorcycling brand like Royal Enfield to help us drive positive change and inspire the riding community to embrace helmets as vital partners in their journeys.”
On the motorcycle front, rumours of a Himalayan-based Scrambler being tested are doing the rounds on the Internet. Royal Enfield has also been testing a larger cruiser motorcycle which is expected to be powered by the Interceptor's 650cc engine. However, no details have been confirmed and we don't know when it could be launched.