TVS Motor Company celebrates 25 years of Scooty brand, introduces 2 new colours
The TVS Scooty has been a fun experience for 25 years. This is also a significant milestone, as the Scooty brought many young Indian women on two wheels. Most women drivers on the road today, not limited to two-wheelers, tasted independence on the TVS Scooty. To ensure this phenomenon of personal mobility spread far and wide, TVS Scooty, initiated “Women on Wheels” – India’s first two-wheeler Rider Training Institute for women.
Over the years, TVS has backed this journey of staying relevant with multiple innovations. These include the introduction of India’s first mass customisation program “99 colours”, and celebratory specials like the Wimbledon edition series. The Scooty has also earned its place in the record books when the Zest 110 became the first 110cc scooter to scale the highest motorable road in the world, Khardung La, (India Book of Records). This led to one of the most loved social media and experiential campaign – Himalayan Highs. Over the last three years, this campaign has further built on the popular brand franchise while creating brand advocates.
Speaking on this occasion, Aniruddha Haldar, vice president (Marketing), commuter motorcycles, scooters and corporate brand, TVS Motor Company, said, ” TVS Scooty Pep+, is much more than just India’s No. 1 economical scooter catering to over 4.5 million customers. In its journey of 25 years, it has always evolved to stay relevant to its purpose of being the most viable mobility option for the New Age Indian women. It has always made their commute affordable, comfortable, safe and fun. Most families pass down their TVS Scootys instead of reselling them. This is a measure of love that the brand has enjoyed. We are humbled and grateful to the generations of proud TVS Scooty owners, who built this brand to its iconic status, and made it synonymous with female mobility in India.”
So what’s new for Scooty’s Silver jubilee?
TVS Scooty now comes equipped with Synchronized Braking Technology (SBT) across the range. The new edition of TVS Scooty Pep+ sports a special 25th year-anniversary edition logo and new graphics to mark the milestone. Also, the TVS Scooty comes in 2 major variants:
TVS Scooty PEP+ is powered by an 87.8 cc, air-cooled single cylinder Ecothrust engine. It develops 4.9 PS of power and 5.8 Nm of torque, and ensures long-lasting, trouble-free and comfortable rides to consumers. With best-in-class ground reachability and a telescopic suspension, it makes bumpy rides comfortable. The Scooty Pep+ promises an ultimate peppy comfort ride. TVS Scooty Pep+ has many smart features like mobile charger socket, side stand alarm, under-seat storage hooks, DRLs, an open glove box and TVS’s patented ‘Eazy’ Stand technology, which reduces the effort to put the vehicle on the centre stand by 30%.
TVS Zest 110 is powered by a single cylinder, four-stroke, air-cooled 109.7cc CVTI engine and a top-notch overall ride handling. Targeted at the New-age Indian Woman of today, the TVS Zest 110 stands true to the DNA of a scooter, while maintaining a fun look, coupled with vibrant colours, elegant design and a remarkable initial pick up of 0 – 60 kmph in mere 11.1 seconds. TVS Zest 110 holds the record for being the first scooter to reach the highest motorable road at Khardung La.
Apart from the new colours, TVS Scooty Pep+ comes in a range of 5 colour themes grouped under three sets. The Starlet Series is available in Frosted Black and Vivacious Purple. The EcoSmart Series includes Nero Blue and Nero Brown themes while the Babelicious series is available in Princess Pink shade.
Priced at Rs. 42,397, TVS Scooty Pep+ is available across TVS Motor Company dealership in the country.