We expect quite a few new entrants into Triumph's fold via the Approved path
We expect quite a few new entrants into Triumph's fold via the Approved path|Triumph Motorcycles
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Triumph launches ‘Approved Triumph’ pre-owned motorcycles in India

The retail of pre-owned Triumph motorcycles has been launched at Triumph dealerships across the country

Sudipto Chaudhury

British premium motorcycle brand Triumph Motorcycles has launched its premium pre-owned motorcycle programme called ‘Triumph Approved’ for its Indian customers. Under the Triumph Approved programme, customers will get the option to purchase pre-owned Triumph motorcycles, making the brand more accessible for first-time buyers. Each Triumph motorcycles sold under this initiative will go through a thorough checklist to ensure they provide the new customer with a genuine Triumph Experience.

Additionally, Triumph says it will cover these motorcycles with an unlimited kilometres warranty for one year from the date of purchase as an added incentive. Other benefits will include a Triumph Approved Certificate, Roadside Assistance (RSA) for one year, vehicle service and ownership history, valid PUC along with finance and facilitation for transfer of ownership.

Speaking on the launch of the Approved Trumph programme, Shoeb Farooq, business head, Triumph Motorcycles India, said, “We continuously put efforts to come up with innovative and practical ideas to assist our customers. The programme has been introduced basis our customers’ demand for an official pre-owned motorcycle business. We aim to attract new customers and enable them to own their dream Triumph at an attractive price point, one-year warranty, and ensured required technical checks for a smoother experience. This programme will also open doors for more customers to be a part of the Triumph family and experience the brand and its motorcycles.”

Triumph ensures that every Triumph Approved motorcycle has been checked, evaluated and serviced before entering the program, ensuring a stress-free ownership experience for the new buyer, allowing the buyer to ride without any fuss, thereby promoting a buy-and-ride thought process. In order to make the ownership experience more seamless, Triumph will also offer finance options for the pre-owned motorcycles, enabling customers to take the ownership plunge.

The current Triumph lineup comprises a wide range of BS6-compliant motorcycles in the Modern Classic (Street Twin, Bonneville T100/120/Speedmaster), Adventure (Tiger 900) and Roadster (Street Triple R/RS) categories, as well as the iconic Rocket 3 R and the Rocket 3 GT.

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