Triumph is collaborating with renowned British artist Dean Stockton AKA D*Face to create bikes that honour the spirit of ’59. The collaboration is one that taps into the timeless spirit of individuality born in 1959. D*Face has customised three bikes from Triumph’s Modern Classics range in his own unique and distinctive style. Anyone who books a test ride of a Triumph Modern Classic between 7th February 2018 and 30th April 2018 will be entered into a prize draw to win one of these bikes. 1959 marked the beginning of a cultural explosion and the birth of a new attitude to live life to the full – an attitude that inspired a revolution in music, art and culture – from rock ’n’ roll to Andy Warhol. This hard-won freedom of expression created the world we live in today and still shapes the culture that surrounds us.
Triumph claims that the original iconic ’59 spirit lives on today in every Triumph Modern Classic, each loaded with original character, iconic style and modern capability.
To celebrate this, Triumph has joined forces with the British contemporary artist D*Face to create three art-inspired custom Modern Classics, under the banner of ‘The Spirit of ’59’.
A long-standing Triumph fan and owner, D*Face fuses Street Art, Pop Art and Punk in a guerilla creative style, selling his art the world over. Working closely with the Triumph team at their factory headquarters in Hinckley, he has customised three unique bikes inspired by the Spirit of ’59, each one a model from Triumph’s Modern Classics range.
Anyone who takes a Triumph Modern Classic for a test ride between the 7th February 2018 and 30th April 2018 will have the chance to win one of these unique bikes (full terms and conditions are available on the Triumph website for participating markets).
D*Face said: “Riding a custom bike is about standing for what you believe in. It’s about expressing that part of yourself that separates you from the rest of the crowd. Triumph has undoubtedly been a fundamental part of that culture for 59 years and I am delighted to be able to play a part in their story and British motorcycle history.”
Paul Stroud, Chief Commercial Officer at Triumph Motorcycles, adds: “Triumph Motorcycles have always been linked with the era of freedom that exploded in ’59 with the iconic Bonneville T120 and what it represented. First launched in ’58, the original Bonnie changed the face of motorcycling across the world and created a legend. The collaboration with D*Face, a genuine creative trailblazer, celebrates the attitude of individuality we feel lives on today in the culture that surrounds us and of course in every Triumph.”
Managing Director, Triumph Motorcycles India, Mr Vimal Sumbly speaking on this occasion commented “We are extremely happy to celebrate the Spirit of 59 theme at Triumph Motorcycles. This is an amazing way to showcase what the modern classic range of motorcycles is all about. The iconic ’59 Triumph Bonneville encapsulated this spirit and passion for life, inspiring legions of riders from movie stars to café racers and a whole motorcycle movement.”