The campaign was announced in the presence of the Commissioner and Assistant Comissioner of Police in Gurugram, as well as the Managing Director and Executive Vice President of SMIPL. It will work across 12 cities: Gurugram, New Delhi, Lucknow, Mumbai, Pune, Surat, Ahmedabad, Bengaluru, Hyderabad, Chennai, Calicut and Kolkata. To show their support, and as a gesture of goodwill, the management team at Suzuki Motorcycle India will distribute 60 Gixxer motorcycles, as well as 12,000+ helmets across the 12 cities over the next week.
Mr Satoshi Uchida, Managing Director, SMIPL, said, “Helmets are not just an accessory, but are a very important safety-gear that can improve the chances of survival. Suzuki has always invested in making riding experiences exciting and safe for its customers. We are pleased to join forces with the Haryana Police, and kick-start the ‘HelmetForLife’ campaign today.”
Mr Sajeev Rajasekharan, Executive Vice President, SMIPL, said, “After the encouraging response to the #CaughtWithoutHelmet campaign in terms of creating awareness, the ‘HelmetForLife’ initiative is a very-important step towards triggering a behavioural change amongst two-wheeler riders. We are grateful to the Gurugram Commissioner and the Haryana Police for joining us in this endeavour. With the Gixxer motorcycles that carry the message of #HelmetForLife as well as on-ground helmet-distribution initiatives, we hope to take the message of safe-riding to maximum number of people in Gurugram.”
Mr KK Rao, Commissioner of Police, Gurugram, Haryana Police, said, “We appreciate this noble gesture undertaken by Suzuki Motorcycle India and are glad to extend our support to them in this mission to improve road-safety. We urge two-wheeler riders to always follow safe-driving practices, and ensure that they not only themselves wear a helmet, but also encourage the pillion rider to do the same.”