Royal Enfield has announced their entry into South Korea with Vintage Motors as the official distributor-partner. The iconic British motorcycle manufacturer arrives in Korea with its first flagship store in Seoul, commencing its full operation, including after sales, spares and service.
Royal Enfield has introduced three motorcycles in the South Korean market. RE has launched the 500 cc Bullet for KRW 5,500,000, which translates to INR 3.35 lakh. The Classic 500 retails at KRW 5,950,000 (Rs 3.6 lakh) and Classic 500 Chrome at KRW 6,200,000 (Rs 3.73 lakh). The company has launched the Himalayan at KRW 4,950,000 which is available in india with a pricetag of Rs 1.80 lakh.
Commenting on the launch of Royal Enfield at the exclusive store in Korea, Mr. Vimal Sumbly, APAC Business Head, said, “Our focus is to sustain and expand our reach in International markets especially in Asia pacific region. Royal Enfield has seen consistent growth in the APAC region with a 20% year-on-year growth. Korea is an important chapter in the growth story and we are thrilled to commence business here. We fully committed to focus all our energies on becoming part of the fabric of this country’s rich motorcycling culture.”