Piaggio India today introduced two separate online stores for its iconic brands – Vespa and Aprilia.
Piaggio India today introduced two separate online stores for its iconic brands – Vespa and Aprilia. |Piaggio group logo
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Piaggio India introduces e-commerce platforms for Vespa and Aprilia

Newly launched e-commerce platform will enable customers to buy their favourite Vespas and Aprilias from the comfort of their homes

Harshit Srinivas

Piaggio India today introduced two separate online stores for its iconic brands – Vespa and Aprilia. The customers can now explore the range of Vespa and Aprilia scooters that’s being displayed at their nearest dealership. The e-commerce platform will allow them to access information of the vehicle including technical specifications of the models, choose colours, enquire about the ex-showroom and on-road prices, avail finance and also book online by paying the fees of Rs 1000 only.

The e-commerce platform is an effort towards adhering to the safety principles directed by the government and also enriching customer experience. The company is further exploring various solutions online for its customers in the future.

Piaggio India claims that the new initiative will help their dealer network to be able to connect with the customers through this platform and will help them in receiving bookings of the vehicle and get in touch with the customer, provide all the necessary information and answer to all the queries. The documentation process also gets hassle-free as the customers can complete their vehicle registration on e-mail by keeping the required documents ready.

Speaking about the initiative, Diego Graffi, Chairman and MD, Piaggio India said, “As a global brand, we are always focussed towards providing the best in class experience to our esteemed customers. We look forward to delivering the best solutions in the given situation to ensure that we help address the concerns of our customers. Our new online shops is a step in that direction; with the digital footprint, Vespa and Aprilia’s retail facilitation bringing our dealers online to provide a contactless service. We are constantly innovating with our products and processes to address the needs of changing times, and we have planned many more initiatives in the near future for our customers. We are committed to facilitating our customers to experience our world-class brands and products to fulfil their needs of mobility and empower to enrich their individual lifestyle with adequate safety in the current situation.”

Piaggio India has recently opened its dealerships and is adhering to safety measures as directed by the government. The company is also ensuring that the employees are strictly following social distancing measures which includes contactless greeting, wearing protective gear and using hand sanitisers while addressing the sales and service requests of the customers.

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