Women riders in India are a growing proportion of the motorcycle community in India and Harley-Davidson is making the most of it with the launch of Ladies of Harley chapter in India.
The exclusive ladies group intends to cater to women riders, who ride Harley motorcycles and want to share experiences with like-minded individuals. It is a great initiative from the brand will promote riding among females to a certain extent.
Pallavi Singh, Director Marketing, Harley-Davidson India commented, “In India we have seen strong interest amongst women to join the sport of leisure motorcycling and ride their own motorcycles. This women’s day, inducting Ladies of Harley as a chapter is our way of celebrating the free spirit of women Harley-Davidson riders and we hope to inspire many more.”
Watch the launch video of the initiative here.