#AutoExpo2018 to get a Twitter emoji of its own
Words by Afzal Rawuther
As part of the collaboration, Twitter will be hosting a special #BlueRoom pop-up show on-site; live stream highlights from the Auto Expo and make available a custom Auto Expo emoji. For the first time in Asia, Twitter is launching an emoji for an automotive show with the Auto Expo 2018. The emoji is available from now until Feb 28. The special Twitter emoji will appear when users include the following hashtags in their Tweets: #AETMS, #AETMS18, #AUTOEXPO18, #AUTOEXPO2018, #BTNR, #AECompShow18.
Twitter will be hosting a #BlueRoom pop-up show to report live on what’s happening at Auto Expo 2018. Automotive fans can watch out for #BlueRoom guests who will include artistes rock band Parikrama and guitarist Dhruv. In addition to that, a number of brands will be engaging with the Twitterati by streaming their showcase on Twitter.
Elaborating on the new development, Taranjeet Singh, Country Director, Twitter India said: “Twitter is where people come to see what’s happening in India and the world. We’re excited to partner SIAM on the Auto Expo, to bring car enthusiasts in India and around the world with the opportunity to follow all the fast and furious car launch action in real-time.”
Commenting on the collaboration, Mr. Sugato Sen, Deputy Director General, SIAM, said: “It’s a moment of great pride for all of us, the organisers of Auto Expo – The Motor Show to collaborate with Twitter in creating a unique brand image for ‘Auto Expo’, Asia’s largest motor show. This edition of the Auto Expo will feature a branded custom Twitter emoji, which has been created for the first time for any motor show in Asia and will be available to all users across the globe using the Auto Expo hashtag in their Tweets. It not only gives a separate identity to the Auto Expo – The Motor Show but also highlights the enormity of the Auto Expo 2018 making it more grandiloquent and customer centric.”
