The initiave aims for individuals to come ahead and exchange any petrol two-wheeler for an Ather Energy scooter
Irrespective of which scooter or motorcycle you own, you can now switch to electric by exchanging your current two-wheeler for a brand new Ather scooter. Ather Energy, in association with used two-wheeler brand CredR, are now offering this unique purchase option. As part of this association, CredR will offer instant price quotes for any old two-wheeler, with the price difference going into a discount in the upfront cost of upgrading to Ather’s scooters.
The partnership between Ather Energy and CredR allows owners to quickly and easily trade in their old two-wheelers for an electric scooter, with the chance to receive the new vehicle within days. Customers will need to bring in their old petrol two-wheelers for a physical inspection to Ather Space, where an instant price quote/estimate will be generated through the application powered by CredR. To complete the transaction, CredR will verify the documents and the health of the petrol two-wheeler. The exchange price will then be adjusted against the final cost of the new Ather scooters. Currently, the program is applicable only for Bengaluru and Chennai and will be available across India as partner experience centres open in the coming months.
Speaking about the brand’s association with CredR, Ravneet Singh Phokela, Chief Business Officer, Ather Energy, said, “Since our launch in 2018, we've constantly been looking for new and innovative ownership models for our vehicles, and this is another step in that direction. This exchange program makes the entire process more seamless for owners and reduces the stress of personally trying to sell their vehicles. CredR has been doing a great job with second-hand two-wheelers and offering extremely competitive rates, making the whole purchase experience transparent and easy, while reducing the total cost of ownership.”
Sasidhar Nandigam, Chief Strategy Officer, CredR added, “We’ve transacted over three lakh used two-wheelers in the last five years and no one understands the used two-wheeler market better than us at this point. With over 20 lakh data points and pricing intelligence, we provide the best value for any two-wheeler seller. After having worked with all leading 2W manufacturers, we’re embracing the new EV manufacturers in the same way. With many consumers now becoming EV inclined, this partnership seemed like a great channel to scale our supply infrastructure.”
Alternative ways to e-riding
Ather is the first two-wheeler OEM to launch a private lease program, with a payment plan as low as Rs 2,589 per month. The company also offers ownership programs under Ather One, taking care of all day-to-day expenses, along with doorstep service and spare parts.
And with the Ather 450X launched in January 2020, the company has rolled out an innovative battery subscription model. Under this plan, the consumer pays for the scooter, minus the cost of the li-ion battery. The battery is paid for under a monthly subscription model that not only lowers the upfront cost of the scooter, but also provides a lifelong, infinite battery warranty.
Lastly, Ather has partnered with Bounce, India’s first and fastest growing dockless shared mobility player in Bengaluru for their Peer-to-Peer (P2P) sharing program. This partnership enables new Ather 450 owners to monetise the idle time of their vehicle by listing it on the Bounce App and earning an additional income.