Honda Motorcycle and Scooter India (HMSI) announced that the Activa scooter has managed to sell around 1.5 crore units in India, becoming the first two-wheeler to achieve this feat. To mark this occasion, Minoru Kato, President and CEO HMSI rolled out the 1,50,00,000th Activa off the production line at the company’s assembly plant in Gujrat.
Commenting on the occasion, Minoru Kato, President and CEO, HMSI said, “Globally developing markets similar to India, especially Thailand and Indonesia have already shifted to scooterization. Now, India is getting scooterized like never before. In just 7 years, scooter segment contribution to total industry has doubled from 16% (in 2009-10) to 32% (in 2016-17). And leading this trend is Activa, which single-handedly re-activated the declining scooter segment way back in 2001 and become the leading two-wheeler sales in India and the World! Honda believes that there is huge future potential for scooterization, more so in tier-II and tier-III towns. The trust of Indian families has already made Activa the first scooter in history of Indian two-wheeler industry to cross 1.5 crore customers landmark.”