Iconic American motorcycle maker Harley-Davidson has recently inaugurated its first merchandise showroom, Mach-1 Harley Davidson, at the Mumbai Airport Departures – Terminal 2. Spread over 500 sq-ft, the showroom offers riding jackets, boots, helmets, apparel and more.
“We are now striding towards bringing the brand closer to the people who someday aspire to own a Harley, offering them a taste of the true Harley Davidson lifestyle known world over. Charting out every customer touch point, we aim to connect with and make the brand more accessible to a growing aspirational audience, welcoming them to the Harley family,” said Vikram Pawah, managing director, Harley Davidson India.
This is the first Harley showroom in India to feature only merchandise and not the motorcycles.